So
Tarte… I’ve never actually purchased any of their products, but I was
interested in picking up their vegan BB cream after swatching Too Faced’s
orangey one that I had to pass on buying. While Tarte is not a 100% vegan
company, they do have a section on their website for their vegan products. Although it is not an extensive
collection, it is enough to point out. So BB cream lust led to this email which
I assumed would come back with a clean bill of health. However, I became increasingly incredulous as
I wrote this post.
April 11, 2013
“Could you please provide some more
information about Tarte's animal testing policy. Does Tarte animal test products or contract a
third party to animal test on their behalf?
Does Tarte sell to China or any other country which requires animal
testing of beauty products? Is Tarte
owned by a parent company? Are any of
Tarte's products free of animal ingredients and suitable for vegans?
Thank you for your help”
April 12, 2013
“Thank you for contacting tarte
cosmetics customer service. tarte cosmetics is not owned by a parent company.
We are a cruelty free brand recognized
by PETA that does not support animal testing or work with companies that
do. Also, our products are not sold in China. The only vegan products we offer
are located on the vegan friendly cosmetics page offered on tarte.com. These
products are free of beeswax, stearic acid, and carmine, this page will also be
updated this summer. Please email me if you have any other questions. Thank
you!”
Tarte
did not respond to whether their ingredients or finished products were tested,
instead simply stating that they are on PETA’s list which I find to be a bad
judge of cruelty free status. To get on
this list a company must state that they do not test ingredients or finished
products nor have a third party test on their behalf. However there is no independent audit or proof of these claims as with Leaping Bunny
certification.
I
emailed back to get clarification:
April 25, 2013
“Thank you for responding to my original animal testing questions.
However, I find being on PETA's cruelty free list rather inadequate.
Does Tarte animal test ingredient and/or finished products or contract
them out to a third party? I would appreciate if you could clearly answer
all parts of this question. I recommend that Tarte look into getting free
Leaping Bunny certification.”
April 26, 2013
“Tarte does not test any ingredients or finished products on animals nor do our
suppliers or manufacturers. Please email me if you have any other questions.
Thank you.”
Whenever
I have encountered this type of response in the past, trouble usually follows
or claims are quickly proven false. Even
in my follow up email they did not answer
my question about contracting out to a third party to animal test on their
behalf. Why would a company that offers
a vegan selection of items not have their animal testing policy response in
order? To me, the whole response and
approach is purposely misleading.
While
I obviously have no proof that Tarte is animal testing, the parallels between
their incomplete responses and those of companies who have recently decided to
revert to testing are too similar for me.
I very clearly asked questions, and to disregard them shows, at minimum,
a lack of respect for consumers.
I will not be purchasing anything from Tarte.
